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EDUCATION + CREATION = PROSPERITY!
by
DR. MONICA BURNS-CAPERS, PH.D
Education is Knowledge that can never be taken away from you. Applied Knowledge from Education is Creation resulting in new ideas, spontaneous thoughts, and a passion for something that you truly love. Education and Creation combined equals imminent success for the Creator. We as African American people shop for products that are specialized for us, but sold by others, particularly Orientals who sell Black Hair Products. We need to begin educating ourselves so that we can Create products to be utilized by our own people. I've heard the stories of going into the Oriental stores to purchase hair products, only to be disrespected and followed around the whole entire time. Why would you want to spend your money there? Maybe because there aren't very many African American owned Beauty Supply stores offering the products that we need; and some of the ones that are Black-Owned, offer poor quality products and the prices are way too high! So that's where the success of the Orientals comes into play. They offer quality products that they know we want and sometimes need. Their prices are not bad either. They even go so far as to negotiate prices on the spot just to ensure your purchase! They are catering to us, but in some instances, not in a respectful manner. I've also heard the reasons that some African American people don't shop with Black-Owned Businesses, specifically, that prices are just too high and attitudes run rampart. If you are not a people person, this business is not for you. You can't expect to gain and retain customers with poor attitudes. Once you open your own store, you can freely choose who you wish to sell to, but if you choose based on your own personal reasons such as: the looks of other women, jealous or envious reasons, and so on and so forth, your Black-Owned Business will never be successful. And...If you are just in it for the money, you should not go into business at all, as you will be undoubtedly disappointed.
Whatever you have a passion for, so does other people. You can turn your passion into a successful business and those same people who share your passion, will be your loyal customers; provided your service and the quality of your products are excellent and consistent.
We need to stop complaining and blaming others, and start educating, creating and prospering. The time you spend complaining and blaming, is time you can spend contributing to your education and creation.
Education + Creation = Prosperity.
Copyright (c) Dr. Monica Burns-Capers, Ph.D
Dr. Monica Burns-Capers, Ph.D Is A Lecturer, Expert and Featured Writer, Organizational Management & Behavior Consultant, and Founder of Monica Mi’Chelle Communications: A Professional Writing and Management Consulting Practice. www.mmcommunications.design.officelive.com
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